Laura Hyde focuses on applying principles of psychology to the technical communication and persuasion/"selling" environment. Drawing on her extensive experience in the computer hardware and software industry, she has developed an approach that has been enthusiastically embraced by technical professionals. Ms. Hyde has a passion for filling the "tool boxes" of technical professionals with tools, strategies, and techniques that they can immediately utilize in their jobs to improve their effectiveness and efficiency.

In addition to providing corporate training, Ms. Hyde is often called upon to speak at regional and national conferences on business development and communication effectiveness for technical enterprises. Recent clients include Robert Bosch Corp., Philips Semiconductors, GE, Honeywell, Siemens, Plantronics, Lawrence Livermore, and Los Alamos National Laboratories.